Landing pages are an important part of any online marketing strategy. You need your webpage visitors to do a certain action on your website to get a good ROAS. Therefore you need to optimize your landing pages for a good conversion rate. Taking a close look at the images on your webpage and testing it can have a large impact on your final results. Always test your landing pages!

Doing keyword intent analysis at the beginning of any digital marketing project will define whether you’re set up for success. It’s super important that you invest plenty time in doing good keyword intent analysis. You need to understand which keywords are the most important for your organization, otherwise you will be spending a lot of time but not generating any results. So, do keyword intent analysis!

To make sure your business improvements lead to success, it is key to first set goals. If you do not set goals beforehand, you will not be able to see when you’ve achieved your goals. A way to define marketing goals is to use the Objectives and Key Results model. You can learn all about this model in the blog. Having a good strategy beforehand is always the key to success in the long term. Be ready!

To grow any business it is important to begin optimizing where the largest results can be gotten. TJDA likes to go at it as follows, first set an end-goal, then reverse engineer how that goal can be achieved through improving the right components of a firm. This way you work efficiently and you have the highest likelihood to achieve your result.

• Defining the target market
• Thijs Joosten Digital Acquisition
• TJDA